The Power of Marketing
Today, we’re diving into a frothy topic that’s been fermenting for centuries: the immense power of marketing and branding for beer distributors, particularly here in Pennsylvania. Many of the teammates here at Cross Creative are from PA, and we’re not just passionate about great beer; we’re passionate about telling the story behind every sip.
But before we pour into the marketing strategies that fuel the success of beer distributors, let’s take a step back and explore the historical roots that have shaped Pennsylvania’s unique beer landscape.
Pennsylvania holds a special place in the history of American brewing. Dating back to the colonial era, the state has been a hub for beer production and distribution. One of the most intriguing aspects of Pennsylvania’s beer culture is its requirement for the sale of malt beverages at beer distributors.
This regulation traces its origins to the post-Prohibition era when states began implementing laws to regulate the sale and distribution of alcohol. In Pennsylvania, the decision to sell beer through licensed distributors was driven by a desire to control and monitor alcohol sales while also supporting local businesses. After Prohibition’s repeal in 1933, Pennsylvania passed new laws to regulate the manufacture, transportation, and sale of beer, wine, and liquor. The state’s new laws also created a distinctive type of business: the beer distributor.
Captivating Design
This mandate not only shaped the way beer is sold in the state but also laid the groundwork for the marketing and branding strategies employed by beer distributors today. With a captive audience of consumers seeking their favorite brews at these designated outlets, effective marketing and branding have become essential. From eye-catching bottle design, can design, and box design to engaging social media content, Cross Creative is here to help beer distributors connect with their target audience and build brand loyalty.
Branding a beer involves more than just slapping a label on a bottle; it’s about creating a visual and emotional narrative that resonates with consumers. Our process begins with understanding the spirit of the beer—its unique flavor profile, history, and the story the brewery wants to tell. This story is then woven into every aspect of the design, from the initial sketches to the final product. We explore various design concepts, ensuring each one captures the essence of the beer and supports its narrative.
This iterative process involves multiple rounds of feedback and revisions, allowing us to refine the designs until they perfectly embody the beer’s character. The bottle design, can design, and box design are all meticulously crafted to create a cohesive and compelling brand identity. We’ve also begun to explore the use of 3D mock ups in our photography to ensure quality and consistency of product images, providing a polished and professional look for marketing materials.
The Local Goods
When it comes to local favorites, Pennsylvania is home to some iconic brews. Yuengling, America’s oldest brewery, is a staple with its rich heritage and classic flavors. Troegs Independent Brewing offers a variety of craft beers, from their renowned Troegenator Double Bock to the refreshing Perpetual IPA. Millworks Brewery in downtown Harrisburg is another beloved choice, known for its creative and bold beer offerings, such as the Hazemaker IPA and Blueberry Kolsch.
But it’s not just about selling beer; it’s about fostering a sense of community and tradition. Beer is more than just a beverage; it’s a cultural phenomenon that brings people together. Through our marketing efforts, we strive to celebrate the rich history of brewing and selling beer in Pennsylvania, while also embracing the innovative spirit and diversity of today’s craft beer scene.
Some of our favorite local breweries and their standout beers include:
Cheers to the art of beer marketing, and contact Cross Creative if you want your brand to flow as freely as the taps at your local beer distributor!
