As I walked into the classroom at Susquehanna University, a flood of memories washed over me, taking me back to the days when I was a young, eager designer, full of ambition and ready to soak up every piece of knowledge I could find. The classroom had the familiar smell of books, paper, and creativity—a blend that once fueled my passion as I sat in those very seats, learning under the guidance of my mentor, Mark Fertig. I remember those early days clearly, the way Mark would challenge us to think beyond the obvious, to explore the boundaries of design and creativity. I was driven by an insatiable desire to learn, to grow, and to make my mark in the world of design. Little did I know then the twists and turns my career would take, shaping me into the person I am today—the owner of Cross Creative.
The invitation to speak to the students of the “Business of Design” course was an honor that filled me with both excitement and humility. I had walked these halls as a student not so long ago, and now, here I was, returning as a professional, ready to share my journey with the next generation of designers. The significance of this moment was not lost on me. It was a full-circle experience, an opportunity to give back to the community that had given me so much.
As I stood at the front of the classroom, I felt the familiar hum of energy that always accompanies a room full of creative minds. The atmosphere was electric, charged with the students’ curiosity and enthusiasm. I began by sharing the story of my unexpected career path, from my humble beginnings as an entry-level designer in Washington, D.C., to my time running the creative department at Human Longevity, Inc., and finally to the challenges and triumphs of entrepreneurship. It was a story of persistence, resilience, and the willingness to embrace the unknown—qualities that had been crucial in navigating the unpredictable terrain of the design industry.
I didn’t hold back any details, wanting to give the students a real sense of what the journey had been like. I shared anecdotes from my early days, like the time I was tasked with designing a logo for a local association in D.C., a project that seemed daunting at the time but turned out to be a pivotal moment in my career. I spoke about the importance of building relationships, of finding mentors who could guide you when the path ahead seemed unclear. Mark Fertig had been that mentor for me, pushing me to think critically and creatively, to always strive for excellence.
One of the highlights of the day was the engagement of the students. They were eager, inquisitive, and clearly passionate about design. Their questions came one after another, each one probing deeper into the intricacies of the industry. They wanted to know about everything—from the nitty-gritty of running a design business to the creative process behind some of my favorite projects. It was inspiring to see their hunger for knowledge, their desire to absorb every piece of advice I had to offer. They reminded me of myself at their age, brimming with ambition and ready to take on the world.
The session wasn’t just a one-way conversation; it was an exchange of ideas. I encouraged the students to take control of their careers, to be proactive in seeking opportunities, and to not be afraid of the inevitable challenges that would come their way. I emphasized the importance of adaptability in an industry that is constantly evolving. Whether it’s learning a new software, understanding the latest design trends, or even pivoting to a different career path, being adaptable is key to long-term success. I also stressed the significance of resilience—how the ability to bounce back from setbacks is what will ultimately define their careers.
But beyond the technical skills and career advice, I wanted to impart something more profound: the belief in oneself. Throughout my career, there were moments of doubt, times when I questioned whether I was on the right path. What saw me through those times was an unwavering belief in my abilities and the knowledge that every experience, good or bad, was a stepping stone towards something greater. I urged the students to cultivate that same belief in themselves, to trust in their talents and their unique perspectives. After all, design is as much about confidence as it is about creativity.
The day was made even more special by the presence of Amanda Lenig, the Chair of the Department of Art and Design, and a former classmate and frequent collaborator. Our reunion added an extra layer of joy to an already unforgettable experience. Amanda and I had shared many late nights in the design studio, bouncing ideas off each other and pushing the boundaries of our creativity. Seeing her now, leading the department and shaping the next generation of designers, was a testament to the power of hard work and dedication.
To add a little sweetness to the day, I had brought along donuts for the students—a small gesture, but one that was warmly received. It’s funny how something as simple as a donut can break the ice and bring a room full of people together. As we shared the treats, the conversation flowed more freely, and the students seemed more relaxed, more open to asking questions and sharing their thoughts.
As the session drew to a close, I felt a deep sense of fulfillment. Speaking to these students, seeing their passion and enthusiasm, was a reminder of why I fell in love with design in the first place. It was also a reminder of the importance of giving back, of using the knowledge and experience I’ve gained over the years to inspire and guide others. I left the classroom that day with a renewed sense of purpose, knowing that I had played a small part in shaping the future of design.
As I walked out of the building and into the crisp autumn air, I couldn’t help but think about Mark Fertig and the impact he had on my life. His mentorship had been invaluable, not just in teaching me the technical aspects of design, but in instilling in me a sense of curiosity, a drive to always push the envelope. I realized then that mentorship is a powerful thing—it has the ability to shape not just careers, but lives.
To the students of Susquehanna University, I want to say this: your journey is just beginning. There will be challenges along the way, moments of doubt, and times when the path ahead seems unclear. But if there’s one thing I’ve learned, it’s that every experience, every setback, and every triumph will shape you into the designer you’re meant to be. Embrace the journey, seize every opportunity that comes your way, and never underestimate the impact you can have on the world. The future belongs to you, and I have no doubt that you will soar to great heights in your careers. And who knows, maybe one day you’ll find yourself standing in front of a classroom, sharing your own story of success. When that day comes, remember to pay it forward, to inspire the next generation of designers just as you have been inspired.
As I drove away from campus, I felt a profound sense of gratitude—for the experiences that had brought me to this point, for the mentors who had guided me along the way, and for the opportunity to give back to a community that had given me so much. The road ahead is always uncertain, but with passion, resilience, and a belief in oneself, there’s no limit to what can be achieved. I look forward to seeing where the journey takes these students, and I have no doubt that the future of design is in very good hands.
