The Health Nucleus is health and wellness facility in La Jolla, California. They offer a concierge executive physical that utilizes the power of genetic information and phenotypic tests to help people make lifestyle changes. Their target market is high-net-worth individuals so the brand needed to feel luxurious but also scientific. We developed a dot pattern to help represent the genetic code. These helped us marry the two seemingly unrelated audiences.
St. Louis Missouri is chalked full of reputable Crossfit gyms. There is one in almost every neighborhood. Whether by chance or by choice they all develop a distinct atmosphere. Unfortunately, their outward appearance seem to be at odds with their character which can be a big deterrent for newcomers.
Crossfit 26 approached us to help them differentiate themselves from other gyms with a brand update. We helped them move away from the grungy garage look to something more sophisticated and welcoming.
State Road Builders Supply Co. (SRBS) reached out to us to help revitalize their brand with a logo update. Not being familiar with SRBS, or their industry, we went through our discovery process to help understand who they are and formalize an appropriate solution.
By learning as much as we could about SRBS we developed a logo that represented all the characteristics that differentiate them from their competition; that they the best and only spot to consider for local contractors and do-it-yourselfers; and, they have better customer service and are cheaper than big box stores. The design features stand out when compared to the competition by being clean and bold. They help enforce that SRBS is an established company with a high level of professionalism.