Gyms usually have a group mentality. They program classes for the masses. Genetic Athletics is different. They empower individuals by studying their unique needs and developing programing that meets them where they are. Helping people of all fitness levels find a path to sustainable success.
Athex strives to be the experts in movement providing guidance and inspiration for everyone from pro athletes to fitness newbies alike. The Athex app is a companion in the gym as well as a coach in the field with everything you need; to optimize your workout; to help you be the best you; to reach your health and fitness goals in one destination.
The J. Craig Venter Institute building in La Jolla California is a great example of their personality and culture. It is a symbol that represents the science, vision, and overall mission of the company. The marketing team was challenged to develop a visual style that mirrored those same ideas that informed it’s design. The following is the result of that effort.
Challenging status quo. JCVI is where bold innovations start and diverse scientists have the freedom to try new things without fear. When I think of the word fearless, I envision imagery that evokes the feeling of excitement and curiosity. Abstract images that aren’t exactly what they seem, entice the viewer to take a closer look and pushes the viewer to expand their mindset and creativity.
Jessica McAvinue, Marketing & Development Manager at JCVI
At JCVI, Scientists are encouraged to think in unconventional ways. JCVI pulls that off while still walking the line of scientific integrity and quality. For me that’s the most interesting part about what JCVI is, this safe haven for aspiring scientific minds to come and do the impossible.
Brett Shipe, Public Relations and Marketing Manager at JCVI
St. Louis Missouri is chalked full of reputable Crossfit gyms. There is one in almost every neighborhood. Whether by chance or by choice they all develop a distinct atmosphere. Unfortunately, their outward appearance seem to be at odds with their character which can be a big deterrent for newcomers.
Crossfit 26 approached us to help them differentiate themselves from other gyms with a brand update. We helped them move away from the grungy garage look to something more sophisticated and welcoming.
State Road Builders Supply Co. (SRBS) reached out to us to help revitalize their brand with a logo update. Not being familiar with SRBS, or their industry, we went through our discovery process to help understand who they are and formalize an appropriate solution.
By learning as much as we could about SRBS we developed a logo that represented all the characteristics that differentiate them from their competition; that they the best and only spot to consider for local contractors and do-it-yourselfers; and, they have better customer service and are cheaper than big box stores. The design features stand out when compared to the competition by being clean and bold. They help enforce that SRBS is an established company with a high level of professionalism.
