Gyms usually have a group mentality. They program classes for the masses. Genetic Athletics is different. They empower individuals by studying their unique needs and developing programing that meets them where they are. Helping people of all fitness levels find a path to sustainable success.
State Road Builders Supply Co. (SRBS) reached out to us to help revitalize their brand with a logo update. Not being familiar with SRBS, or their industry, we went through our discovery process to help understand who they are and formalize an appropriate solution.
By learning as much as we could about SRBS we developed a logo that represented all the characteristics that differentiate them from their competition; that they the best and only spot to consider for local contractors and do-it-yourselfers; and, they have better customer service and are cheaper than big box stores. The design features stand out when compared to the competition by being clean and bold. They help enforce that SRBS is an established company with a high level of professionalism.
