St. Louis Missouri is chalked full of reputable Crossfit gyms. There is one in almost every neighborhood. Whether by chance or by choice they all develop a distinct atmosphere. Unfortunately, their outward appearance seem to be at odds with their character which can be a big deterrent for newcomers.

Crossfit 26 approached us to help them differentiate themselves from other gyms with a brand update. We helped them move away from the grungy garage look to something more sophisticated and welcoming.