Athex strives to be the experts in movement providing guidance and inspiration for everyone from pro athletes to fitness newbies alike. The Athex app is a companion in the gym as well as a coach in the field with everything you need; to optimize your workout; to help you be the best you; to reach your health and fitness goals in one destination.
The J. Craig Venter Institute building in La Jolla California is a great example of their personality and culture. It is a symbol that represents the science, vision, and overall mission of the company. The marketing team was challenged to develop a visual style that mirrored those same ideas that informed it’s design. The following is the result of that effort.
Challenging status quo. JCVI is where bold innovations start and diverse scientists have the freedom to try new things without fear. When I think of the word fearless, I envision imagery that evokes the feeling of excitement and curiosity. Abstract images that aren’t exactly what they seem, entice the viewer to take a closer look and pushes the viewer to expand their mindset and creativity.
Jessica McAvinue, Marketing & Development Manager at JCVI
At JCVI, Scientists are encouraged to think in unconventional ways. JCVI pulls that off while still walking the line of scientific integrity and quality. For me that’s the most interesting part about what JCVI is, this safe haven for aspiring scientific minds to come and do the impossible.
Brett Shipe, Public Relations and Marketing Manager at JCVI
