Exocel Bio, a company pioneering the use of exosomes for skin and hair rejuvenation, embarked on a comprehensive rebranding journey. This strategic move aimed to elevate their brand identity, better connect with their target audience, and solidify their position as a leader in the rapidly evolving field of regenerative aesthetics.
Logo Refresh and Graphics Package Overhaul
Exocel Bio has a product line called Exovex for skin and hair rejuvenation. The existing product logo, while conveying a sense of scientific expertise, lacked memorability and emotional connection. The rebranding process began with deconstructing the core brand values and identifying key differentiators. This led to the development of a new logo that is:
The updated Exovex logo features a serif typeface exudes a timeless sophistication, reminiscent of established luxury brands. The delicate serifs add depth and character, suggesting refinement and craftsmanship.
The luxury experience of Exovex transcends the logo and spills over into a sensory feast with its packaging. Drawing inspiration from the grandeur of ancient Greece, the team masterfully crafted a marble-textured canvas that elevates Exovex to an object of desire.
In the burgeoning field of regenerative aesthetics, Exocel Bio’s Exovex product line stands out not just for its cutting-edge science but also for its exquisitely crafted luxury experience. This unique blend sets Exovex apart from competitors, positioning it as the go-to choice for discerning individuals seeking transformative results within a pampering, elevated atmosphere.
Website Design and User Experience
Intuitive Navigation and Information Architecture: The Exocel Bio website was redesigned with a focus on user experience. A clean and uncluttered layout makes it easy for visitors to find the information they need. The navigation is intuitive and logical, guiding users through the brand story, product offerings, and scientific underpinnings.
Responsive Design and Accessibility: The website is optimized for viewing on all devices, ensuring a seamless experience for desktop, mobile, and tablet users. Accessibility features are also incorporated to cater to a wider audience.
View Exocel Bio’s website here.
Ongoing Design Support
Maintaining Brand Consistency: The rebranding process was not a one-time effort. Exocel Bio has partnered with a design agency to provide ongoing support, ensuring brand consistency across all marketing materials, social media platforms, and future product launches.
Adapting to Market Trends: The design team also works closely with Exocel Bio to stay ahead of industry trends and adapt the brand visuals as needed. This ensures that the brand remains fresh, relevant, and competitive in the dynamic field of regenerative aesthetics.
The Impact of Rebranding
Exocel Bio’s rebranding has been met with positive feedback from customers, partners, and industry experts. The new visual identity has helped to:
- Increase brand awareness and recognition
- Attract new customers and investors
- Solidify Exocel Bio’s position as a leader in the regenerative aesthetics market
- Create a strong foundation for future growth
Exocel Bio’s rebranding journey is a testament to the power of design in shaping brand perception and driving business success. By taking a strategic and holistic approach, they have created a compelling brand identity that reflects their values, resonates with their target audience, and positions them for long-term growth in the exciting field of regenerative aesthetics.
