Shining a Light on Success: Cross Creative Partners with the Lion Foundation

Cross Creative is excited to be a proud sponsor of the Lion Foundation

Every year, the Lion Foundation ignites the spirit of community in Camp Hill, Pennsylvania, by hosting an annual gala in support of the Camp Hill School District. This year, Cross Creative was honored to partner with them, helping transform their “Dark Nights. Bright Lights.” theme into a night of dazzling impact.

Cross Creative helped sponsor the Lion Foundation Winter Gala
Example signage for the Lion Foundation winter gala by Cross Creative

From Vision to Impact

Collaborating closely with Sarah DeBrunner, Jess Byerly, Brant Underwood, Raven Ross, Shari Sponic, and Kelly Falck from the Lion Foundation, we embarked on a creative journey. Together, we crafted a captivating visual identity that captured the essence of the theme—highlighting the challenges faced by youth while showcasing the unwavering support and bright future ahead.

Our collaboration went beyond just aesthetics. We produced a comprehensive design package, including:
  • A captivating main theme logo and graphics: Setting the tone for the event and resonating with guests.
  • Engaging pre-event materials: Social media posts and local signage built anticipation and encouraged participation.
  • Seamless program, signage, and presentations: Guiding guests through the evening and reinforcing the event’s message.
Cross Creative helped develop the onsite materials for the Lion Foundation Gala

Beyond Design, Supporting the Cause

Cross Creative is deeply committed to giving back to our community. As a local Camp Hill business, we were proud to not only offer our design expertise but also sponsor various event items. Contributing to the success of the gala and ultimately, supporting the education of Camp Hill students, brought us great joy.

Huge shout out to the Camp Hill High School Girl's Basketball for setting up.
The Camp Hill School District is fortunate to the staff of the Lion Foundation for putting on the event.
Huge shout out to the Camp Hill High School Boy's Football and Basketball teams for setting up.

Light Up Your Next Event

At Cross Creative, we believe in the power of design to elevate events, spark engagement, and create lasting memories. We’re passionate about collaborating with organizations like the Lion Foundation to achieve their goals and positively impact the community.

Is your Central Pennsylvania event ready to shine? 

Contact Cross Creative today to discuss how we can bring your vision to life. We’ll help you capture the essence of your theme, develop impactful materials, and ultimately, achieve remarkable outcomes. Together, let’s turn even the darkest nights into bright lights for our community.

Confessions of Design Business Owner: A Presentation to Susquehanna University

Chris Ross talks business with the graphic design students of Susquehanna University.
Chris talking to the Susquehanna University students about self-promotion.

As I walked into the classroom at Susquehanna University, memories flooded back of my days as a young designer, soaking up everything I could from my mentor Mark Fertig, and eager to make my mark on the world. Little did I know then the twists and turns my career would take, leading me to where I stand today as the owner of Cross Creative. I was privileged to be invited to speak to the budding designers of the “Business of Design” course, and I approached the opportunity with both excitement and humility.

The atmosphere in the room was electric as I began to share my unexpected career path with the students. From my humble beginnings as an entry-level designer in Washington, DC., to running the creative department at Human Longevity, Inc., to the challenges and triumphs of entrepreneurship, I spared no detail. I shared anecdotes from my journey, sprinkling in words of wisdom gleaned from years of experience in the industry.

Chris encouraging studnets to take control of their careers

But what truly made the experience special was the engagement of the students. They asked question after question, eager to soak up every ounce of knowledge I had to offer. It was inspiring to see their passion for design and their hunger for success. A big thanks to the Chair of the Department of Art and Design Amanda Lenig (a former classmate and frequent collaborator) for extending the invitation. Our reunion added an extra layer of joy to an already unforgettable day.

The talk was designed to empowered the students to take charge of their own careers, urging them to be ready to tackle anything and everything that comes their way. It emphasized the importance of resilience, adaptability, and a willingness to embrace the unknown. And of course, no presentation would be complete without a sweet treat—I made sure to bring along donuts.

As I left the classroom, I couldn’t help but feel a sense of fulfillment. To have the opportunity to inspire the next generation of designers was a privilege beyond words. And as I reflected on the day’s events, I thought about Mark, and I was reminded once again of the power of mentorship, connection, and the unwavering belief in oneself. 

To the students of Susquehanna University, I say this: embrace your journey, seize every opportunity, and never underestimate the impact you can make on the world. The future belongs to you, and I have no doubt that you will soar to great heights in your careers. And who knows, maybe one day you’ll find yourself standing in front of a classroom, sharing your own story of success.

Cumberland County’s Population Boom and the Need for Creative Branding

Cross Creative stands ready to assist new businesses in the growing Cumberland County, PA.

Cumberland County, Pennsylvania, is experiencing a population surge like never before. As more people flock to the area, businesses are sprouting up to meet the growing demand. With this influx of residents and entrepreneurs, the need for a robust brand presence has never been more critical.


The Business Boom and the Graphic Design Advantage

The population growth in Cumberland County signals not only an increase in potential customers but also a rise in competition. In this thriving environment, a new business needs to stand out to make a lasting impression. This is where the expertise of a graphic design agency becomes invaluable.

Why Graphic Design Matters for New Businesses

First Impressions Count: In a crowded market, a visually striking brand is essential to capture the attention of potential customers. Graphic design shapes the first impression, conveying professionalism and credibility.

  • First Impressions Count: In a crowded market, a visually striking brand is essential to capture the attention of potential customers. Graphic design shapes the first impression, conveying professionalism and credibility.
  • Memorability: A well-crafted logo and consistent branding create a memorable image for your business. In a community teeming with options, being memorable is the key to brand recall.
  • Building Trust: Quality design instills trust. Consumers are more likely to trust a business with a polished and cohesive brand presence. It signals that you care about your image, and by extension, your customers.
  • Communication: Effective design communicates your brand story visually. It communicates your values, mission, and uniqueness, fostering a connection with your target audience.

Cross Creative: Crafting Your Brand in Cumberland’s Growth Spurt

This is where Cross Creative steps in. As Cumberland County flourishes, Cross Creative is poised to help new businesses carve their niche in this dynamic landscape. Here’s how:

  • Strategic Branding: Cross Creative goes beyond aesthetics; we dive into the core of your business to understand its essence. We craft brands that not only look good but authentically represent your values and resonate with your audience.
  • Comprehensive Design Services: Whether it’s designing eye-catching logos, creating cohesive marketing materials, or developing a user-friendly website, our design services cover all aspects of establishing a powerful brand presence.
  • Adaptability: In a growing community, staying relevant is crucial. Cross Creative’s adaptable approach ensures that your brand remains fresh, dynamic, and aligned with the evolving needs of Cumberland County’s diverse population.
  • Local Understanding: Being a part of Cumberland County ourselves, we understand the unique characteristics of the community. This local insight allows us to tailor designs that specifically appeal to the local demographic.

As Cumberland County experiences a surge in population and businesses, the importance of a strong brand presence cannot be overstated. Cross Creative stands ready to assist new businesses in navigating this growth, ensuring they not only keep pace but lead the way in establishing a distinctive and memorable brand presence in this thriving community.